Senior Online Producer - Outdoor Group, Active Interest Media
Boulder, CO
1/11 - Present  
  • Lead producer for Active Interest Media's Outdoor Group, overseeing production and managing production staff and assets on Backpacker.com, Climbing.com, UrbanClimber.com, and five national park sites
  • Responsible for day-to-day production on Backpacker.com, including article production, slideshow and video creation, newsletter creation, creating special sections in CSS and HTML, and handling the bulk of the design, development, and advertising issues on the site
  • Responsible for co-managing online-only gear testing team of four, while also writing articles for and top-editing BACKPACKER Magazine's gear content
  • Manage GearFinder.com, a manufacturer-driven database of thousands of pieces of gear, from the uploading of data to the export and printing of that data in BACKPACKER magazine
Producer - Backpacker.com (Active Interest Media)
Boulder, CO
3/08 - 12/10  
  • Lead producer for 2.3-million pageview/month site which was the winner of the 2008 National Magazine Award for Online Excellence
  • Responsible for all article, photo, and micro-site production, plus template updates
  • Update Flash-based map once a week; produce 1-3 newsletters a week; format and prep 30 articles/month (plus pictures), 4-8 videos/month, and 2-3 photo galleries/month
  • Analyze site traffic using Google Analytics
  • Direct, shoot, & edit (Final Cut Pro) web videos
  • Troubleshoot any day-to-day design and development issues
Freelance/Contract Writer, Producer and Editor
Boulder, CO
2/06 - Present
 
  • Creator of two blogs: urbanbulldog.com & wateringthesidewalk.com
  • Monthly article production for Prevention.com; formatted articles, pictures and uploaded content through content management system (Vignette v6&7) for site redesign launched in August 2007
  • Standard News editor for IHS.com
    o
    Editing aerospace, automotive and energy industry articles per IHS and AP styles; optimizing text for web
  • Website maintenance for Wheelsmfg.com; website maintenance and redesign/creation for Derailleurhanger.com and Tictokec.com
  • Magazine and website writer for 5280, The Yellow Scene, Dfire.org, Dvdverdict.com, and Runnersworld.com. Newspaper food writer for A.V. Club section of The Onion
  • Producing Flash-based Get Out More Journals on Backpacker.com
  • Produced XML feeds for Rodale partnerships with MSN, YAHOO! and Revolution Health Care
  • Managing editor for Platts Magazines, a division of The McGraw-Hill Companies
  • o Managing Platts Insight magazine and the Global Energy Awards program
    o Writing and editing marketing copy for Platts.com
  • Assessing article quality and placement for August '06 Runnersworld.com redesign
  • Wrote and produced the Daily News section on Runnersworld.com
  • Maintained the AdventuresNYC micro-site on Backpacker.com
  • Email blast creation for AdventuresNYC promotion & banner ad creation for Backpacker.com
Associate Producer - Interactive Department
(Rodale Inc.)
Emmaus, PA
4/03 - 2/06
 
  • Handled day-to-day production of Bicycling.com, Backpacker.com, and Runnersworld.com
  • Wrote and produced daily content including editorial updates, contests, advertising, and customer service
  • Produced bi-weekly and monthly newsletters for Bicycling.com, Backpacker.com, and Runnersworld.com
  • Micro-site production and on-site coverage for Boston, New York City, and Chicago Marathons
  • Prepared editorial packages for special online centers and advertorial sections
  • Coordinated editorial content and prepared weekly XML feeds for MSN.com partnership
  • *Collaborated on reporting, editing (copy and photo), and design for 2004 Olympics
Editorial Assistant - Bicycling magazine
(Rodale Inc.)
Emmaus, PA
10/02 - 4/03
 
  • Researched, conducted interviews, and wrote sidebars for feature articles
  • Wrote copy for Fitness News, Because You Ride, and Close To Home sections
  • Wrote and edited headlines for Rider to Rider section
  • Wrote article on blind mountain biker for Action Figure section
Online Intern - Runnersworld.com
(Rodale Inc.)
Emmaus, PA
6/02 - 8/02
 
  • Assisted producing the Daily News and Women's Running sections
Advertising Intern - Vineyard Gazette
Martha's Vineyard, MA
6/01 - 8/01
 
  • Assisted with layout and manual newspaper production
  • Received and proofed classified orders
  • Compiled calendar and gallery events for Martha's Vineyard Magazine and website
Advertising and Business Manager - The Flat Hat
Williamsburg, VA
8/98 - 5/02
 
  • Paid position for student-run newspaper
  • Managed advertising and business staffs
 
 
Education    
M.A.- American Studies
5/04 - 8/06
Bethlehem, PA
 Lehigh University    
B.A. - English/American Studies
8/98 - 5/02
Williamsburg, VA
 The College of William and Mary    
  • Four-year Division One track and field athlete; Co-Captain senior year
 
 
Technical Skills
 Experienced Mac and PC User 
  • HTML/CSS/PHP
  • Dreamweaver
  • Photoshop
  • Quark
  • InDesign
  • Final Cut
  • Photography Experience - digital and 35mm
  • BBEdit
  • Transmit/Fetch
  • Word
  • Powerpoint
  • Excel
  • Vignette 6 & 7